A camera and a curiosity
It began as a habit, not a business — shooting friends, cars and nights out around Leeds, learning the frame by getting it wrong a few hundred times.
Jack's own photography and design work, standing in as a style reference until Aera's first client galleries land — a living portfolio, refreshed as projects ship.
It began as a habit, not a business — shooting friends, cars and nights out around Leeds, learning the frame by getting it wrong a few hundred times.
Events, motorsport and nights that needed covering properly. The first invoices, the first deadlines — and the realisation this could be more than a hobby.
Brands wanted the whole thing — posters, campaign design, a feed that looked considered. Photography became one part of a bigger craft.
Aera was built around one belief: great media shouldn't be reserved for brands with agency budgets. A studio identity, a way of working, a bar to clear.
Founder-led from Leeds, working across Yorkshire with friends joining from further afield. Still small, still personal — and only getting sharper.
Aera didn't start with a business plan. It started with a camera, a lot of frames that missed, and a stubborn belief that good media shouldn't be reserved for the brands that can afford an agency.
"Be there early, stay calm, and shoot the thing as it actually happened."
The method is simple to say and hard to do. No stage-managing a room. No disappearing for an hour of set-up shots. If the day felt a certain way, the gallery should feel that way too.
Everything after that is craft: grading with one consistent eye, cutting for the feed as carefully as for the frame, and giving a small booking the same seriousness as a large one.
"I want Aera to be the studio I'd have wanted to hire at eighteen. Quick to reply, calm on the day, honest about what it costs, and quietly better than it needs to be."
Yes — it's one of Aera's core services, built for small and independent brands that want a considered feed without an agency budget or agency price tag.
Based in Leeds, covering all of Yorkshire — with travel further afield available for larger projects.
Aera is founder-led by Jack Careem, a Leeds-based photographer and filmmaker, with a full studio launch planned for September 2026. Enquiries and bookings are open now.
Yes — weddings are on offer and open for enquiries now, priced from £950 for photography and film together. It's the newest addition to Aera's services, so see the full wedding page and get in touch to check your date.
Describe your project in a line — a wedding, an event, your brand’s socials — and Aera points you to the right service, real work, and a price range.